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Wedding Planner Guide (PDF)

FIRST 50 drawing for LIVE brand/proposal review with KT

for photographers, filmmakers, & creative business owners

REDEFINE THE WAY you build
your business
 so you can finally
RISE TO THE TOP OF your MARKET

Your step-by-step roadmap to attract premium clients for breakthrough opportunities, create your best work without burnout, and elevate your creative brand for long-term success.

From Globally Renowned Luxury Wedding & Editorial Photographer, KT Merry

The creative industry is constantly evolving—with every
new trend shift, our market flexes and reshapes itself to
the modern era.

If we’ve learned anything over the past several years, let it be this: even when the world feels uncertain, the industry always rewards talent and hard work. 

Alongside the [insert your favorite word for “hot mess”] we’ve seen unfold, we’ve also seen: 

when it's not terrifying, it's actually inspiring. 

A shift toward more candid, honest, and real photography
Clients who value authentic experiences that feel ‘them’
A marketplace that supports diversity, unique styles, range, and artists of all types 

I am not only booking clients at my higher price but feel confident I am on a course for exponential growth.” — Galaxie Andrews

 with only 2 sessions!!” — Skyler Jordan VanGorkum

Within less than 3 months [of joining TAP] I made all that money back.

I have officially already made back my investment into TAP,

It's time to be done accepting the status quo that perpetuates the starving artist lie.

Your skills aren't the problem.

After nearly two decades as a top photographer working around the globe with happy couples, household-name brands, and iconic publications—I’m on a mission to help creatives like you break into the luxury market and create an abundant, fulfilling career doing the creative work you love …
… and get paid more than pennies on the hour for it. 

$12,635

Average booking rate after completing TAP*

+$6,408

Average increase per booking after completing TAP* 

+177%

average per booking rate increase after completing tap*

97%

percentage of tap alumni who have increased their booking rate

*Specific revenue & booking rates are not guaranteed. Results based on 500+ surveyed members. 

MY TAP ALUMNI HAVE THE RECEIPTS
TO PROVE THE STRATEGIES I TEACH WORK

As a creative entrepreneur, the fastest way to build real success is to refine & master your business from the ground up. 

You've been perfecting your craft—BUT…

Do yourself a favor: close your eyes & take a deep breath. (You’ve got time.) 

Imagine how it would feel to go from anxiously searching for your next contract to strategically attracting your ideal client, building an irresistible portfolio, and charging premium rates for work you genuinely enjoy.

Because one thing’s certain—

Building an irresistible portfolio that earns the attention of your ideal clients and recognition in your desired niche market 

Creating a reputation for your artistry—and unparalleled professionalism—and being sought out for the unique vision you bring to every project and partnership

Charging premium rates that reflect the value of your work and support the life you want

Learning the proven sales strategies that seal the deal on dream contracts. 

What really moves the needle?

No amount of refining your aesthetic, hanging out on Instagram, or doomscrolling your competitors’ profiles will pay your bills or bump you from hobbyist limbo to in-demand premium photographer overnight.

AND … unshakeable confidence in

|

Positioning yourself properly as a visionary brand is what makes you stand out in a saturated industry—helping you build a reliable network and a reputation that keeps leads coming in whether you’re at your desk or not.

Want to stop saying yes to every inquiry because you need the money? Ready to be done getting caught up in bidding wars because your clients focus more on your price than your portfolio

Luxury clients don’t just work with vendors—
they work with visionary partners.

here's the truth most creatives haven't figured out:

our work isn't meant to be transactional—it's more than that.

Pricing at $15,000+

Luxury

Pricing at $10,000

Pricing at $1,500

Entry

Luxury

Pricing at $5,000

Entry

Mastery

The average photographer makes $49K working
50-60 hours per week plus 20-40 weekends per year.

let's run the numbers:

Elevation

That breaks down to roughly the same hourly wage as a fast food worker.

Carefully curating your brand not only increases your earnings, it gives you more freedom & greater fulfillment while protecting you from almost certain burnout.


As you shift from a business to a brand, and increase your rates as you generate greater demand, you naturally attract more profitable jobs + career-defining opportunities—
effectively ascending to the top of the market with your inquiries creating a tailwind. 

The abundance plan

The Abundance Plan is your step-by-step roadmap to attract high-paying clients for breakthrough opportunities, 
fulfill your creative ambitions without compromise, and enhance your brand for long-term success.

Designed specifically for creative professionals  including photographers, videographers, fine artists, interior designers, event professionals, and more!

Introducing

Unlock the secrets to position your business at the pinnacle of the market 

to create this natural ascension, you need a blueprint:

TM

The Abundance Plan isn’t just the exact business blueprint I’ve used to generate 7+ figure years through recessions, pandemics, and major industry shifts over the past two decades... 

It’s the fastest way for ambitious artists to become sought-after brands, attracting high-end clients and generating more revenue to build lives they love—proven by 

+ TAP alumni. 

887

Top Wedding Photographer in the US

Top 100 Most Inspiring People

Top Wedding Photographers in the US

Top Wedding Photographers in the World & Celebrity Shortlist 

KT MERRY, AS FEATURED ON…

When you join The Abundance Plan, you’ll learn to:  

01

and spend more time creating work you’re proud of—instead of settling for whatever falls in your lap

Consistently book the clients you want 

02

Fill your calendar with contracts that support your desired lifestyle so you can work less and finally get out of the retainer-to-retainer cycle

Confidently charge premium rates 

03

Develop your unique style and perspective, and strategically share it with the world using proven marketing frameworks

Market a portfolio you love

04

Streamline your processes and consistently deliver a white-glove client experience… without burning hours on tedious tasks

Implement workflows that grow with you

05

Build a brand that takes you from unknown and overlooked to recognized and respected

Become known for what you’re good at

Top Wedding Photographers in the US

Top Wedding Photographers & Celebrity Shortlist

Top 100 Most Inspiring People

Top 20 Rising Stars in Wedding Photography

Built & taught by KT Merry, as featured on

Here’s how it works…

The Abundance Plan Program

My exact step-by-step blueprint to generating financial abundance, recognition and world-class clients you adore.

Q&A Time with KT (that’s me!)

Unlock the answers to questions keeping you up at night tailored to you and your specific business needs, wants and desires.

A Supportive Community of Your Peers & TAP Alumni

Offering *real* advice, support and feedback on your business, your vision, and ways to make it happen faster. Think: the supportive, I’ve-been-there-too, growth-minded friends you’ve been missing in this journey.

“The Abundance Plan is more than a business course, it is a life course, a mindset course, and a reminder that I am worth the space, energy, and time to improve.

TAP is a beautiful reminder that if I am at my best, I am making the world a better place.”

— Nikki McLeay

“As a lawyer and photographer, The Abundance Plan has been worth every single penny. I would recommend the program to anyone who…

(1) needs a thorough guide on how to structure and prioritize goals in order to create the most impact in the shortest period of time; 

(2) is willing to "trust the process" and watch their small, yet meaningful steps, transform into huge leaps ahead in their respective industries; 

and (3) thrives in an environment of creatives who will hold you accountable. 

— Brianna Williams

The program transcends industries and (for me personally) it continues to provide me with the framework I have been looking for in order to design the life I want for myself and my family over the next 5-10 years. Even better, I have gained lifelong friendships with other creative professionals whom I would have never had the opportunity to meet. 

I give it a 10/10!”

When you enroll in The Abundance Plan, you get:

Business Tools, Swipes + Templates

 7 Training Modules

Live Mentoring + Coaching Calls (yes, with me!)

that streamline your process, elevate your client experience, and 3x your booking rate—to save you time and money!

showing you the A-Z of everything you need to do to build and grow your photography expertise into an irresistible brand that clients want to pay top-dollar for. 

inside a powerful, private community so you can truly ask me anything, and get my personal feedback on your business!

Where Are You Going & Why? 

Module 01  | 

Seven modules of expert-led, practical industry training to lead you toward an abundant creative career

VISION

open

Where Are You Going & Why? 

Module 01  | 

What You’ll Get Inside The Abundance Plan

VISION

In this foundational Module focused on your Vision, you’ll:

To have the life and business and life you desire, you’ve got to get clear on what exactly that looks like . . . and why you want it. Because when you know your why, everything else falls into place with ease.

Discover your “Why”—the core reason you’re on this path (‘cause guess what, having 20,000 followers on Instagram or even landing the cover of Martha Stewart Weddings isn’t enough—your "Why" gives you direction and purpose, guiding you through both highs and lows)

Build the right network—who you surround yourself matters, so you’ll go through an exercise to identify who you need in your inner circle (and how to connect with them immediately)

Reveal a simple strategy to create more time in your day—if you feel like you’re busy all.the.freaking.time and still don’t have much to show for it, following the productivity process I use will give you breathing room and better results

Finding (+ Refining) Your True Style 

Module 02  | 

Artistry

In this Module focused on your Artistry, you’ll:

Being an artist for pay isn’t easy. In this Module, you’ll get clear on what makes you unique, how to communicate that to your dream clients, and how to stay creatively inspired so you’re constantly elevating your craft (and your bank balance).

Unlock your business superpower—AKA: the thing that makes you so uniquely you (and trust me when I tell you that once you know what this is and you can communicate it, the right clients will start lining up to book you)

Hone your artistic perspective to not only visually deliver your signature style but also express why it's precisely what your clients need to bring their dream vision to life

Curate your brand—luxury clients value quality and consistency, so this is where you’ll start refining your processes and approach to deliver the kind of end product they’re willing to pay top dollar for over and over again

Develop The Entrepreneur Within

Module 03  | 

Business 

Inside this Module focused on your Business, you’ll learn:

The exact method I use to identify and book dream clients and how to build robust relationships that propel your career forward in an authentic and genuine way

The secret pricing strategy only top photographers use to book premium clients without the haggling

How to use event lead-up weeks to deliver a white glove experience before you even step foot onsite (plus, steal the 10 pre-shooting day questions I always ask my clients that make them feel confident they made the right choice)

To reach the next level, you’ve got to stop thinking of yourself as “just” a photographer. In this Module, you’ll become an Artist + Entrepreneur, which is how you bust out of your pricing bracket and start to work with your ideal clients.

Get Passionate About Profits

Module 04  | 

Business 

Inside this Module focused on your Business, you’ll:

Do you ignore your numbers? I did this for the first seven years in my business. And I left tons of money on the table as a result. That’s why in this Module, we’ll talk numbers—artist to artist—so not only can you know for 100% sure whether you’re profitable, but you’ll also be able to multiply your impact and use your abundance for a greater purpose.

Determine exactly how much profit you make on each collection you offer (and a few shifts you can make to immediately put more dollars in your pocket!)

Learn everything you need to future-proof your life and business (I know accounting, trademarks, and insurance aren’t sexy, but I help you set up and protect your business correctly with easy-to-implement action steps!)  

Confidently move into the 5-figure market—once you know exactly why you charge what you charge, you’ll be able to stand by your rates and stop working for nothing

Create A Plan For Growth

Module 05  | 

Marketing 

Inside this Marketing-focused Module, you’ll learn:

How to streamline your workflows so you can ditch time-wasters and create more whitespace in your day

The secret to building a powerhouse portfolio that’ll make everyone—from planners to editors to would-be clients—beg to work with you, whatever it takes

Strategies to create a referral generating machine—in other words, how to get in front of the right people who can hand-deliver you the best clients (with the biggest budgets and most exciting creative opportunities)

Spoiler alert: As you begin to implement this program, you’re going to make upgrades that may lead to growing pains. This Module helps you get ahead of them now—so when your inbox starts filling up with ideal, qualified leads, you’re totally prepared to handle it. I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). 

Learn Digital Marketing for Abundance

Module 06  | 

Marketing 

Inside this Marketing-focused Module, you’ll learn:

In this Module, we’re going to laser-focus on the top digital marketing opportunities to harness for your business today. If you know your website, social media, or content publishing strategy needs some love—but you haven’t had time, or frankly energy or interest, to follow through—I’ll help you identify the key needlemovers in *your* business so you can hone in on those… and leave the rest behind.

The secrets to get published in today’s online world—you’ll identify where you need to be seen (and by whom) to earn more money and even generate new revenue streams for yourself

Which social media strategies actually drive dollars—so you can stop worrying about all.the.things and just create content your would-be clients and collaborators actually want from you

How to eliminate the website mistakes costing you money and leads—plus, how to use automated emails to do the heavy lifting of relationship-building and client communication for you

The Lifestyle of Abundance

Module 07  | 

Sustainability

Inside this Module focused on Sustainability, you’ll learn: 

Techniques to manage stress and avoid burnout—you’ll get nourishing practices you can do for yourself every single day to stay fresh, energized, and inspired for many, many years

What to focus on once you complete the program—your creative evolution doesn’t end here, so we’ll explore what action steps to take as a TAP alumni for even faster results

How to integrate everything you’ve learned in The Abundance Plan into your everyday life so you can continue to reach your highest levels of success, personally and professionally. 

The goal of being an Artist + Entrepreneur isn’t to work yourself to death in the pursuit of excellence. This is where you’ll discover how to set yourself up for long-term success in reaching and sustaining the abundance you desire. 

take a tour of the abundance plan with kt

take a tour of the abundance plan
with kt

Get exclusive access to my insights + tailored strategies for your business in our immersive Mastermind-style experience.

Can’t make it live each week? Submit your questions in advance so you can still get your answers when you watch the call replay.

Once you’re in TAP, you’re family. So you’ll be granted access to all past and future calls inside your personal library.

$7,500 value

01

7 Weeks of Live Q&A Sessions With KT Merry!

The Abundance Plan Workbook

$297 value

Your custom 100+ page Abundance Plan Digital Workbook helps you ground the program lessons into your very own practical action plan. Discover exercises and (ungraded) assignments designed specifically for creative professionals that help you understand, incorporate, and develop your skills as you go through the program.

02

The Complete Resource Library

$550 VALUE 

  • Profitability Calculators – to ensure you’re making money on every job
  • KPI Dashboard – to track your most crucial business metrics
  • Projected Revenue Worksheet – to forecast multi-year income
  • Wedding Package Breakdown – to help you understand exactly how much each click of the shutter costs you
  • IG Content Grid – to ensure your “top 12 squares” deliver the brand consistency and quality your ideal clients are looking for

03

Instant access to our best resources, swipe files, and templates to build a highly profitable, sustainable creative business including:

When you say yes today, you’ll unlock these

special

Bonuses

Access to the Private Abundance Plan Online Community 

In this exclusive professional networking group, you’ll receive support and feedback as you rise to the top of your industry!

You’ll instantly find a generous, growth-minded community that will be with you for years. And who knows, you may even get your next lead (or twelve!) through the referral pipeline we cultivate inside our private group.

$2,000 value

04

A place where we embody and live the philosophy 'a rising tide lifts all boats'

The Blueprint Plan

$497 VALUE

Make consistent progress through the program with an easy-to-follow framework that lets you go at your preferred pace.

The 7-week intensive track

You’ll know *exactly* what to do each week to stay on track — from which videos to watch to which activities you should complete.

(PLUS: You’ll find plenty of accountability partners inside the program who can move at the same pace with you!)

The 14-week measured track

The 10-week precision track

05

From Inbox to Booked: Proven Client Email Responses to Seal the Deal

Your reply to a new client inquiry is the single-most-important email you’ll ever send in your photography business. To help ensure you seal the deal, we’ve put together every single client email we use in our business, from the moment a lead hits your inbox all the way until you're fully booked.

$597 VALUE

06

Backend Tech Bundle

$297 VALUE

07

Ever wish you could wave a magic wand and hit hyperdrive on your workflow? Get hours of time back with this treasure trove of backend systems and video tutorials that will elevate your efficiency game. Say goodbye to file-finding stress and missed deadlines when you integrate our optimized processes for Dropbox, Asana, Lightroom, Google Drive, and more. 

KT’s Legal Vault

Sleep easy knowing your business is protected against last-minute cancellations, income-destroying reschedulings, and rogue “friends of the family” showing up with a camera at your biggest event of the year. We’ve pulled together the most critical clauses you need in your contract, foolproof best practices to navigate NDAs and celebrity clientele, plus a checklist of the must-have documents to fortify your business as you elevate into the luxury market.

$397 VALUE

08

You’re ready to put in the work.

Follow a Proven Blueprint

Inside The Abundance Plan, I’ve hand-curated everything we use to become a global luxury photography brand..

We went from under $10k per booking to over $55,000 per booking on average by following the blueprint you’ll get inside the program.

Becoming an irresistible brand requires a shift not just in elevating your portfolio and client experience—it means upleveling who you are and how you show up.

With my tools, systems, and strategies (the ones we use every day in our business), you'll have what you need to create a captivating portfolio, charge premium rates, and elevate your client experience to the luxury level for each and every client

Here are Just SOME of the Templates, Swipe Files & Resources You’ll Get

THE PROPOSAL CALCULATOR
Whip out accurate, custom pricing lightning fast. At the luxury level, planners and clients don’t want preset packages, so this tool eliminates the stress of guessing or making up custom numbers—and lets you deliver a white glove, bespoke proposal in minutes.

STRATEGIC PRICING WORKSHEET
Not only does this tool help you quickly recognize where you’re leaving money on the table, but it also helps you pinpoint the booking rate that allows you to work as much (or as little) as you like.

 THE LUXURY CLIENT EXPERIENCE PROJECT BOARD
Never worry that you’re missing a critical client touchpoint ever again—with this Asana project board and downloadable checklist, you’ll have a hit list of every single task you need to onboard and deliver a luxury experience for a brand new client

90-DAY ACTION PLANNER
Turn your big goals into bite-size to-dos. With our signature goal-setting action planner designed specifically for creatives (that’s you!), you’ll be shocked at how much progress you can make in just 3 months.

THE CREATIVE PROFESSIONAL’S MARKETING PLAN
Compile your entire marketing strategy into 1 simple-to-use resource, so you can quickly double down on where you’re seeing results and pivot immediately on areas that need more attention.

SEO FOR NON-TECHIES TUTORIALS
In these two tutorial-style explainer videos, you’ll discover super simple SEO strategies and content optimization techniques you can use (or better yet, outsource to a helper) that not only helps you get in front of more of your ideal clients online, but also convert them into actual leads more effectively.

RELATIONSHIP BUILDING CHEATSHEET
Create high-touch, impactful relationships with planners, collaborators, and clients super easily. .This tracking system that lets you call up meaningful details like anniversaries, fave wines, and pets’ names on the fly with a tap of your fingertips.


PUBLICATION SUBMISSION TRACKER
Submit like a publishing pro with your personal hit list of dream outlets, their submission requirements, and exactly who to contact to make the entire submission (and following up) process a breeze.

CONTENT CALENDAR
Map out a cohesive content plan quarter-by-quarter so you can batch create, publish, and promote stress-free (bonus: this tool lets you hand off content to a VA and Team Member super easily).


Photographer Fave

AND 15+ OTHER RESOURCES YOU NEED TO ELEVATE YOUR BRAND RIGHT AWAY!

We've designed TAP to empower you at your own pace. Even with just one lesson, the (insert outcome), people have transformed their journey.

Thye beauty of this program lies in simplicity. Small steps today yield significant results. By joining now, you're not just investing in a course, you're investing in your future success.

you don't have to tackle everything at once.

Check out the major results these photographers experienced by using The Abundance Plan™…

Ashlea more than doubled her prices!

Renée raised her prices + booked 4 clients in 2 weeks with custom proposals! “A comfortable and authentic way to connect and sell!”

Emi is making a “waaaay higher profit margin!” 

Jaye raised his pricinging
 and booked a dream venue!

Jillian “can’t stop smiling after getting off a discovery call with a bride that is so in line with my ICA...!! ”

Whitney is booking at TRIPLE her pricing last year!

Collins got his “second Vogue feature in the past 12 months since joining TAP!” 

Alexis booked her “largest wedding package yet”!  

Aika says "Each time I go through TAP again, I'm reinvigorated..."

Chelsey Made $16,000 in ONE WEEK!

Sej finally reached a five figure income SOLELY through photography!

Welcome to

a One-of-a-kind Experience

where you’ll…

–Nikki McLeay

It is a life course, a mindset course, and a reminder that I am worth the space, energy, and time to improve. TAP is a beautiful reminder that if I am at my best, I am making the world a better place, and I am so thankful for the opportunity to learn from KT.”

The Abundance Plan is more than a business course

 –Jamie Edward

The community is incredible and the insights from KT are invaluable - they seem simple when you hear them, but it would have taken me years (if not decades) and many mistakes to work them out myself.”

The insights from KT are invaluable...

06

Follow a business roadmap that saves you YEARS of mistakes, money, and energy

– Kayla Stoate

 I have direction, I have focus, relief, clarity, energy and more importantly I can see the wood for the trees, a light at the end of the tunnel, the northern star DIRECTIONS and literally I can not tell you how incredible and life changing that is. Thank you SO MUCH!!!!

For the first time in my LIFE, I have a plan

07

Break free from burnout, confusion + stagnation when you have a clear path forward, consistently setting goals and blazing past them

09

Receive personalized mentorship from KT (and draw from my 20+ years in the industry) to sail through every business and mindset challenge

–Abul Shah

The community and the opportunity alone was worth the investment, yet alone the incredible content that has given me so much clarity.”

Worth the investment...

08

Have the right network of growth-minded creatives who keep you inspired, accountable, challenged, and motivated

–Chelsey Black

We were able to sponsor a family through a local charity this year and provide this family their Christmas to this mom, dad, 2 year old boy and brand new baby girl. I could have done it without the help of KT.”

For years one of my World Changer goals was to provide an entire Christmas for a family in need

10

because we believe you have the power to make a difference—whether that’s to the environment, wildlife, or other human beings—and you get to use your business to put more good into the world

Use your prosperity to make an impact

— Steph Kadlicko

AP transformed how I approached my business and business relationships. I am consistently booking wonderful quality clients, have confidently increased my pricing and my service offering to match, and have made a mark in my city as a top-tiered vendor."

I have made a mark in my city as a top-tiered vendor

— Maritha Mae

My business has transformed… 80% of my bookings are the weddings I dreamt of being able to have a couple of years ago. My prices have increased by 25%. I have systems in place and have outsourced parts of my business which mean despite increasing my income I have more free time than before. Most importantly I still have so many high hopes and dreams for where I want to take my business next which is so exciting."

My prices have increased by 25%.

01

Receive an abundance of high-quality inquiries because you’ve finally nailed your marketing message and business niche

— Candace Sims 

If you want to bring your business to the next level with incredible resources at your fingertips, join The Abundance Plan. Your wallet will thank you later.”

I went from booking at $4,000 to $7,800....

02

Confidently raise your rates, know your value + work less while charging more

04

Build an in-demand brand that generates client + planner referrals so you can stop taking jobs out of fear or scarcity and land your dream opportunities

— Katrina Bartlam

My business has transformed into one where I'd say 80% of my bookings are the weddings I dreamt of being able to have a couple of years ago. My prices have increased by 25%. I have systems in place and have outsourced parts of my business which mean despite increasing my income, I have more free time than before."

80% of my bookings are the weddings I dreamt of

03

Master your operations and workflow so you can get more done with less time, effort + stress

— Jillian Adams  

My #win for today is that I can’t stop smiling after getting off a discovery call with a bride that is so in line with my ICA that I’m almost shocked!! Her favorite photos from my portfolio were the photos that I absolutely adore but always questioned if they were “perfect” or “luxury” enough when I’d get caught up comparing myself to others. It was such a real-world reminder to own your magic and what makes you unique."

Own your magic and what makes you unique

05

and showcases your artistic mastery

Fill your portfolio with work that makes you proud

Singapore

Chicago

Cotswolds, UK

Milwaukee

Knoxville

U.K. 

London

London

Omaha

Utah

$397

TAP AT A GLANCE

You’re getting $14,832 in brand-building tools, templates + mentorship…
For just $2,997.

KT’s Legal Vault

15+ years destination wedding photographer experience


$2.997

$7,500

7 Weeks of Live Q&A Sessions With KT Merry

$297

The Abundance Plan Workbook

$550

The Complete Resource Library

The Summary

$2,000

Access to the Private Abundance Plan Online Community 

$497

The Blueprint Plan

$497

From Inbox to Booked: Proven Client Email Responses to Seal the Deal

$297

Backend Tech Bundle

TOTAL: $14,832

$2,997

Connect, Convert, and Captivate:

LIVE Social Strategy Summit with KT Merry & Guest Expert Panel

Extra Bonus!

PLUS, WHEN YOU PAY IN FULL TODAY, YOU’LL ALSO GET ACCESS TO THIS…

This is gonna be a jam packed LIVE session bringing together some of my top social media guru friends and expert i rely on in my own businesses strategies to increase leads, grow your reach, and increase your engagement in this modern era of the wedding industry—with Q+A.

$497 VALUE

extended payment plan now available

Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration..

JOIN THE ABUNDANCE PLAN

Expiring soon....

Get an Exclusive Live training with KT and also receive the KT Merry x REFINED color preset pack *free!*

Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration.

JOIN THE ABUNDANCE PLAN

Only available to the first 49 who enroll...

Bonus  Live Training!

The $2500 Cash Infusion bonus

6 Plug ‘n’ Play Marketing Strategies with Email Templates to Make You Money in the Next 30 Days

Inside The $2,500 Cash Infusion Bonus: 6 Plug ‘n’ Play Marketing Strategies with Email Templates to Make You Money in the Next 30 Days you’ll get the exact email templates and strategies I use in my own business that will make you your Abundance Plan investment back in the next 30 days. What’s holding you back?

Take me to the strategies!

Bonus Expires Soon!

The Luxury Wedding Planner Guide

16 of the World’s Top Planners Share Their Advice for Photographers

Extra Bonus!

PLUS, WHEN YOU PAY IN FULL TODAY, YOU’LL ALSO GET ACCESS TO THIS…

If you’ve ever wondered how you can capture the attention of in-demand Wedding Planners, the trick to get on their shortlist, and have them keep pitching you over and over again…

Get the intel directly from the World’s Top Planners—including Mindy Weiss, Lisa Vorce, and Bryan Rafanelli—about:

  • Best practices to get your foot in the door.
  • Exactly what they look for when choosing a photographer.
  • How to show up (and over-deliver) for high-end clients.
  • How to approach your client’s budget with tact and taste.
  • The #1 you can do post-event that instantly elevates you to the “luxury” level.

PAY IN FULL BONUS

$577 VALUE

extended payment plan now available

Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration..

JOIN THE ABUNDANCE PLAN

Expiring soon....

Get an Exclusive Live training with KT and also receive the KT Merry x REFINED color preset pack *free!*

Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration.

JOIN THE ABUNDANCE PLAN

Only available to the first 49 who enroll...

Bonus  Live Training!

The $2500 Cash Infusion bonus

6 Plug ‘n’ Play Marketing Strategies with Email Templates to Make You Money in the Next 30 Days

Inside The $2,500 Cash Infusion Bonus: 6 Plug ‘n’ Play Marketing Strategies with Email Templates to Make You Money in the Next 30 Days you’ll get the exact email templates and strategies I use in my own business that will make you your Abundance Plan investment back in the next 30 days. What’s holding you back?

Take me to the strategies!

Bonus Expires Soon!

Get $342 off the FULL program and all of the bonuses above 

Single Payment

$2997

  • 7 weekly modules with 64 proven + powerful lessons, trainings, and exercises

  • 9 bonuses worth over $12,412

  • Exclusive access to our library filled with our best swipe files, resources, and templates

  • The Abundance Plan 100+ page digital workbook + tools

  • 7 group Q&A coaching + mentorship calls with KT

  • The Blueprint Plan to guide you through The Abundance Plan at your preferred pace

  • Networking opportunities + ongoing support inside our private community

  • Single Pay Bonus: The Luxury Wedding Planner Guide

1 payment of

BEst Value!

ENROLL NOW

(Save $342)

VIP Only Payment Option. Split your full payment without fees 

Investment Saver Plan

$999

  • 7 weekly modules with 64 proven + powerful lessons, trainings, and exercises

  • 8 bonuses worth over $11, 835

  • Exclusive access to our library filled with our best swipe files, resources, and templates

  • The Abundance Plan 100+ page digital workbook + tools

  • 7 group Q&A coaching + mentorship calls with KT

  • The Blueprint Plan to guide you through The Abundance Plan at your preferred pace

  • Networking opportunities + ongoing support inside our private community

3 MONTHLY
PAYMENTS of

limited-time offer

ENROLL NOW

Get access to the FULL program and all the core bonuses above

Installment Plan

$477

  • 7 weekly modules with 64 proven + powerful lessons, trainings, and exercises

  • 8 bonuses worth over $11, 835

  • Exclusive access to our library filled with our best swipe files, resources, and templates

  • The Abundance Plan 100+ page digital workbook + tools

  • 7 group Q&A coaching + mentorship calls with KT

  • The Blueprint Plan to guide you through The Abundance Plan at your preferred pace

  • Networking opportunities + ongoing support inside our private community

7 MONTHLY
PAYMENTS of

most flexible

ENROLL NOW

 ready to fast-track your way to success?

It's your time!

(Save $342)

Get $342 off the FULL program and all of the bonuses above + The Luxury Wedding Planner Guide 

Single Payment

$2997

  • 7 weekly modules with 64 proven + powerful lessons, trainings, and exercises

  • 9 bonuses worth over $12,412

  • Exclusive access to our library filled with our best swipe files, resources, and templates

  • The Abundance Plan 100+ page digital workbook + tools

  • 7 group Q&A coaching + mentorship calls with KT

  • The Blueprint Plan to guide you through The Abundance Plan at your preferred pace

  • Networking opportunities + ongoing support inside our private community

  • Single Pay Bonus: The Luxury Wedding Planner Guide

1 payment of

BEst Value!

ENROLL NOW

(Save $342)

Get access to the FULL program and all the core bonuses above 

Extended Investment Plan

$289

  • 7 weekly modules with 64 proven + powerful lessons, trainings, and exercises

  • 8 bonuses worth over $11, 835

  • Exclusive access to our library filled with our best swipe files, resources, and templates

  • The Abundance Plan 100+ page digital workbook + tools

  • 7 group Q&A coaching + mentorship calls with KT

  • The Blueprint Plan to guide you through The Abundance Plan at your preferred pace

  • Networking opportunities + ongoing support inside our private community

12 MONTHLY
PAYMENTS of

limited-time offer

ENROLL NOW

Get access to the FULL program and all the core bonuses above

Installment Plan

$477

  • 7 weekly modules with 64 proven + powerful lessons, trainings, and exercises

  • 8 bonuses worth over $11, 835

  • Exclusive access to our library filled with our best swipe files, resources, and templates

  • The Abundance Plan 100+ page digital workbook + tools

  • 7 group Q&A coaching + mentorship calls with KT

  • The Blueprint Plan to guide you through The Abundance Plan at your preferred pace

  • Networking opportunities + ongoing support inside our private community

7 MONTHLY
PAYMENTS of

most flexible

ENROLL NOW

 ready to fast-track your way to success?

It's your time!

P.S. Your investment in yourself means good things for our planet.

We’re donating a portion of every student enrollment fee in The Abundance Plan directly to our quarterly charitable contributions—including The American Wild Horse Campaign, EarthJustice, Oceana, and more.

As a passionate animal lover and conservationist, giving back is a core value and priority that guides my purpose and *my* Big Why. You can know that your enrollment into The Abundance Plan will yield a tangible positive difference for you and for threatened species and our planet. I’m also trusting that our give-back campaign will inspire you to grow your own abundant business and make a deeper impact for the organizations you’re passionate about. 


Which one of these TAP Success Stories will be YOU?

 If you want to charge more and work less…

Aika broke into the 4-figure pricing and booked her highest ever job yet!

In one year, Kevin raised his pricing, hired 3 people and nearly doubled his revenue!

Alisha left her full time job and is booking her ideal clients at an average of $9k per job. 

amy doubled her rate and broke through the $6K ceiling...

Jack raised his pricing and has almost  tripled his revenue!

Jackie booked a wedding at $20,000!

Listen to these...

If you want to attract and become more selective of your ideal clients…

Listen to these...

Avan is getting the ideal clients HE wants…

Lia’s ideal clients are reaching out to her and she’s “finally getting where she wants to be”!

Jennifer left her 9 to 5 and is working with her ‘wishlist’ planners…

We’ve all bought a program or a solution that didn’t work. You don’t want that experience ever again. Neither do I.

It’s important that you’re not afraid to invest in your business.
We grow better when we know better.

You have 365 days—a full year!—to dive in, do the work, and get results from The Abundance Plan. If you aren’t seeing the results I promise in this program, simply contact my team to cash in on your refund.

Here’s the deal: to be eligible for the money-back guarantee, you have to do the work. This isn’t a buyer’s-remorse situation. You must complete the program, attend the coaching calls (or watch the replays), and show us that you’ve tested and applied the lessons to your business—and haven’t seen results from your efforts.

I want you to be a success booked out months in advance, celebrating your latest magazine spread or online feature, while you watch your bank account continue to grow. By the end of 365 days, you’ll have had a full year to work through the curriculum, implement it, and decide for yourself if The Abundance Plan works.


guarantee

100%

ThE
Abundance Plan

Enroll in The Abundance Plan now

It's a game changer! No matter where you are in your journey, there is no way you won't get everything (and more) you paid for as long as YOU are committed to doing the work and stick with the program and communicating in group and showing up for the Live Q+A.” — Veronica Sparrow, Lexington, KY

“The amount of time KT invested into this course and what the program offers far surpasses the cost of what I paid. It feels like a course that not only meets and exceeds all expectations....but keeps giving!” — Laura Rose, New York

“TAP is an incredible investment in your business and personal growth and 100% worth the money spent on it.” — Judith Rae, NYC

“I was worried I’d be wasting time and money on another course but this was worth it! I was worried it was going to be a generic workshop but it's soo much more than that! It's worth every penny, and worth way more than you charged.” — Avan Patel, Ontario, Canada

You’ll be Backed by a 365-day Conditional Guarantee

Which of these results would you like? 

Named Top Wedding Photographer in the World

by Harper’s Bazaar . . .

five times.

ABOUT YOUR INSTRUCTOR

The methods I’m sharing have turned our photography into a seven-figure plus business annually…

And we’ve done it through recessions, pandemics, and major industry shifts over the decades....

Now it’s my mission to show you how to fast-track your way to the success YOU want—no matter what challenge you’re facing..

I believe that my business-building roadmap, The Abundance Plan, is the fastest way to help fellow ambitious artists become sought-after by high-end clients and generate more revenue to build lives they love.

I want you to have time and financial freedom, to be selective with your clients, to work from a place of inspiration and remember WHY you got into this in the first place.

Most creatives focus on their craft…

But the truth is, being the most talented artist doesn’t guarantee your success.

Talk to One of our Graduates

Our alumni from The Abundance Plan are standing by and excited to help you get the clarity you need to make an informed choice.

They’ll answer any questions you have and let you know *exactly* what you can expect when you decide to elevate your business with us!

you might still have some questions...

If you’re thinking “this sounds amazing but I’m still not 100% sure” keep reading…

You should give The Abundance Plan a go if you’re motivated by any of the following:

You are tired of chasing clients, haggling over price, or caught up in bidding wars over budget events. You don’t feel fulfilled or happy and it’s time to change that once and for all. It’s time you became a household name.

You want to be one of the world’s best photographers. 

01.

You know the barrier to entry into photography is low but the barriers to success are high. The missing puzzle piece is how to stand out in a saturated industry, with a flourishing client list and a portfolio others drool over.

You’re ready to put in the work.

02.

You may break a sweat pushing purchase but you and I both know that we all need support. I built my business without a blueprint—the hard way—but you don’t have to. I’ll be there step-by-step teaching you and cheering you on. 

You know that waiting won’t help you achieve your dreams.

03.

Biggest Questions

ANSWERS FOR YOUR

How much time do I need to commit in order to get the most out of The Abundance Plan™?

If you’re in a busy season right now trying to manage an already-packed calendar, you are not alone! And the great news is that you keep unlimited, lifetime access to ALL of The Abundance Plan™ content, as well as to our private online community. There is NO RUSH for you to push through the program if you prefer to have more space. 

That being said, we’ve designed three specific roadmap plans to support you in moving through the program more quickly if you want to see results right away. 

Want to go all in and follow along week-by-week as we release the Modules? Then the 7-week Intensive Plan is for you! Expect to spend up to 90 minutes each day, Monday through Friday, going through the program videos, workbook content, downloads and swipe files, plus engaging in our private online community. 

The Intensive plan isn’t right for everyone, so if you prefer to have more space in your schedule, simply follow along with our 10-week or 14-week plans, where you can choose when and how you go through the content (in some cases, you’ll need as little as 15 minutes to get a quick yet valuable take-away). 

It’s truly up to you. You can go at your own pace and revisit the content whenever it serves you

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How is The Abundance Plan delivered, exactly? 

Once you enroll in the program, you’ll receive instant access to The Abundance Plan Welcome Module through our software platform, Kajabi. Then you’ll receive access to Module 1 on Tuesday, October 24 and a new module every 7 days at 8 am ET. We drip out our Modules weekly to give you space to implement each week’s content into your life and business, but remember that you can always visit any of the lessons at any time once they’ve released, as you have lifetime access to the Modules

All lessons are delivered via video, audio, and written transcript so that you can choose your preferred learning style. 

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What if I can’t watch all the weekly content at once? 

It’s all good! When you enroll in The Abundance Plan, you get unlimited, lifetime access to the program, so you can take your time and soak in the content at your own pace. PLUS you also get immediate access to our incredible private community as soon as you enroll—which means that you have a built-in support network where you can ask questions and receive answers even if you haven’t seen a particular lesson yet. 

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Will I get live support from you, KT? 

Absolutely! You get direct access to me for coaching and support in our private online community, where I’ll be hosting LIVE Q&A calls for seven weeks. And beyond my feedback, encouragement and mentorship, you’ll also have the chance to form meaningful connections with your peers inside the community. 

Once you’re in The Abundance Plan circle, you’ll always have a seat at our table. 

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What if I can’t show up live for the Q&A calls with you?

While I do recommend that you show up live when possible, I also recognize that with an international community like our Abundance Plan family, it’s not possible for every student to be on every call live. Not to worry, though, because you can ask any questions you have before the live calls, and I will answer them; and you can always ask questions inside our private community for a quick answer, too. Plus, every single live Q&A is recorded and uploaded promptly into your Members’ Area in Kajabi. 

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What kind of photographers are the best fit for The Abundance Plan and how can I know for sure if it’s right for me? 

The Abundance Plan™ is perfect for photographers at all stages of their journey—whether you’re an ambitious starter, or you’re booking jobs regularly yet looking to work with more dream clients, or you’ve already got a top-notch existing client list. If you are someone who is actively seeking a proven framework and accountability to get to the next level of your career—a level that prioritizes excellence of craft, building recognition, and scale—then The Abundance Plan™ is right for you.
 
Whether you feel you’ve mastered your craft or whether you’re continuing to refine your artistic process, the Abundance Plan will support you in becoming a successful business owner in addition to being a creative. You’ll get the training and mentoring you need to know your numbers, charge more, outsource the tasks that drain you, and work with top-tier clients who appreciate and value you. 

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It might be only fear talking, but the investment scares me *a lot* right now. Especially with the economy in limbo. Is this really the right time for me to invest in this?

I totally get it! Most of us have survived a lot over the last couple of years, and we’ve overhauled the way we live and work, too! And I also understand if the uncertain economy makes your enrollment decision feel like the stakes are high. 

I want to encourage you that no matter what is going on in the world, there’s one investment that will always be worth it. 

As Warren Buffett said, “The best investment you can make, is an investment in yourself. The more you learn, the more you'll earn.”

So you can either let fear do the talking during this season, and put a hold on your progress, or you can make a sure-fire investment in yourself and come out the other side even stronger and more successful.
 
So breathe into this decision and know that we’ve got your back! 

We offer you The Abundance Plan™ 100% Guarantee, which is our promise that if you show up and do the work, and you don’t feel the program is helping you, you can get a FULL refund of your investment within the first 365 days of your enrollment. We are so confident in what The Abundance Plan™ has to offer you that we’re happy for you to join us at ZERO risk to yourself. 

Beyond that, I can also share that while nearly every single investment I’ve ever made in my business has been scary, I wouldn’t be where I am today without them. My goal is to get you to where you’ve always dreamed of going, and set you up for a thriving 2023 that can shift the trajectory of your business (and your life) for, well, ever!


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Do you offer an installment plan?

Absolutely! You can jump in today with seven monthly installments of $477 or enroll with a single installment of $2997 (and receive a special Luxury Wedding Planner Guide as an additional bonus). My team and I are committed to making this program as accessible as possible because being the in-demand photographer you’ve always dreamed of shouldn’t be outside of your reach!

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When will you be opening The Abundance Plan™ again?

The Abundance Plan™ only opens for enrollment twice a year, so this is your last opportunity to join us and get the support you deserve until well into 2024. I know it can be tempting to put your dreams on the back burner, but I believe the fact that you’re still reading this page means you know in your gut there is a next level for you. NOW is the best time for you to jump in and start implementing the training that can elevate your business, increase your revenue, and allow you to experience the lifestyle you desire while doing your most creative work yet. 

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I’ve got some more questions about The Abundance Plan™. How do I get in touch with your team?

We’re happy to answer any additional questions you have! Please email team@ktmerry.com and one of my team members will get back to you promptly. You can also speak directly with one of my students! They are standing by to answer your questions about what it’s really like inside the program. Click here to book a FREE, 15-minute chat with an Alum.

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Phew, this is a lot of info! Can you recap everything that’s included in The Abundance Plan?

You caught me—I overdeliver. And there’s SO much in The Abundance Plan that my students keep coming back to, year after year.

Scroll down for a quick recap!

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$12,635

Average booking rate after completing TAP*

+$6,408

Average increase per booking after completing TAP* 

+177%

average per booking rate increase after completing tap*

97%

percentage of tap alumni who have increased their booking rate

*Specific revenue & booking rates are not guaranteed. Results based on 500+ surveyed members. 

MY TAP ALUMNI HAVE THE RECEIPTS
TO PROVE THE STRATEGIES I TEACH WORK

How many times do you make up numbers hoping you hit a client’s budget?

How many times do you send a DM or email to a planner, only to hear crickets?

How many times do you say yes to the same boring jobs at the same boring venues just to pay the bills?

GUESS + STRESS

If this sounds familiar...

is not a business plan

My friend, you are stuck in the “Guess + Stress” spiral.

I get it, it can be confusing as hell trying to figure out what to do when your ideas aren’t working—and no one’s offering up the secrets to success.

So what happens?

You drop their prices—and end up attracting uninteresting penny pinchers.

You throw down your credit card for a luxury conference to get facetime with top planners and editors—and get no leads out of it.

You keep saying yes to boring jobs—and buy yourself a one-way ticket to burnout.

But what if there were a better way?

So if you want out of the “Guess + Stress” spiral – and a simple-to-follow business blueprint made for creatives, by creatives…

Join us inside The Abundance Plan – and put that time, money, and energy to good use.

THE Abundance Plan

A way that not only works, but is completely doable, sustainable, and doesn’t require you to hand over your life-savings—or sell your soul?

It’s the real-world systems, processes, and solutions we use in our luxury photography brand to command $50,000+ contracts, shoot in jaw-dropping locations all around the world, and get billions of eyeballs on our work each year.

And more importantly—

this blueprint keeps us creatively excited, financially comfortable, and able to choose how we live our lives.

is the cure for "Guess + Stress"

Enroll in The Abundance Plan today

If you’re ready to command your worth, have clients chase after you (instead of the other way around), and use your creative talents to create the lifestyle you want to live…

The solution is to position yourself as an in-demand brand.

I've been in the photography industry for over 20 years, starting my wedding photography business in 2007 during the great recession. While others pulled back, I went all in and reaped the rewards.

In case you’re still wondering: “am I *really* ready for this?”... 

Psst...  You’re still reading this page, which means YES. 

Are you planning, rebuilding stronger, and envisioning your future in the next five or ten years? Will you do the necessary, albeit less glamorous work to build a robust business and brand?

Now is the time for those who are truly committed, willing to overcome challenges and seize opportunities, to leap into a stronger future, prepared for whatever comes.

The question is, will you be among them?

The Abundance Plan is more than just a program; it's an investment in your boundless potential. It's not about what might happen; it's about the undeniable transformation that will occur when you decide to seize this opportunity.



xx,

Don't wait for success—claim it. 

I'm ready!

Enroll in The Abundance Plan™!

Flexible Payment Plan

$477

7 MONTHLY installments of

MOST FLEXIBLE!

Single Payment

includes 
bonus!

$2997

single installment of

(Save $342)

Have additional questions?

ENROLL NOW

ENROLL NOW

Three Payments

VIP Only value!

$999

3 payments of

(Save $342)

ENROLL NOW

*A large number of factors will affect your earnings and actual results. We provide no guarantees that you will obtain results such as ours or anyone else's. No guarantees are given that you will achieve any results whatsoever from our website, methods, suggestions, or our other content.